Purpose

This policy explains the circumstances under which Aboulay Advertising and Marketing Ltd may suspend, withdraw or terminate collaboration, consultancy, advertising, marketing, promotional, technical or related services provided to a client, partner, business, institution or organisation.

Aboulay aims to maintain professional, transparent and mutually respectful working relationships. However, the company reserves the right to discontinue a collaboration or service arrangement where continuing the relationship is no longer appropriate, lawful, safe or commercially reasonable.

Scope

This policy applies to all services and collaborative arrangements involving Aboulay Advertising and Marketing Ltd, including:

• Advertising and promotional services
• Digital marketing and campaign management
• Branding and business visibility services
• Business listings and storefront services
• Market research and market-entry support
• Trade and investment promotion
• Consultancy and project support
• Content creation and publishing
• Website, platform and technical services
• Partnership, sponsorship and affiliate arrangements
• Access to Aboulay dashboards, databases and digital tools

Grounds for Withdrawal of Services

Notice of Withdrawal

Where reasonably possible, Aboulay will provide written notice before withdrawing services.

The notice may include:

• The reason for suspension or termination
• The effective date
• Outstanding financial obligations
• Remaining deliverables
• Account or platform restrictions
• Required corrective action
• Handover or closure arrangements

Temporary Suspension

Aboulay may temporarily suspend services while:

• Investigating a complaint
• Confirming payment
• Reviewing compliance
• Verifying business information
• Resolving a security issue
• Assessing a legal or regulatory concern
• Waiting for required documentation

Temporary suspension does not automatically cancel outstanding payment obligations.

Client or Partner Withdrawal

Clients and partners may request withdrawal from a service or collaboration by submitting written notice to Aboulay.

The request should include:

• The name of the business or organisation
• The service or project concerned
• The requested termination date
• The reason for withdrawal
• Any requested handover arrangements

Withdrawal does not remove responsibility for fees, expenses or obligations already incurred.

Outstanding Fees and Costs

All outstanding fees, approved expenses, subscription charges and completed work remain payable following suspension or termination.

Aboulay may invoice for:

• Work already completed
• Time already spent
• Approved third-party expenses
• Non-refundable advertising costs
• Software or platform charges
• Production and administrative closure costs
• Agreed cancellation fees

Deliverables and Work in Progress

Following withdrawal of services, Aboulay will determine which materials may be released based on payment status, contractual ownership, licensing, confidentiality, third-party rights and legal obligations.

Drafts, concepts, source files, unpublished materials, internal systems, templates and proprietary tools remain the property of Aboulay unless otherwise agreed in writing.

Platform and Account Access

Upon suspension or termination, Aboulay may restrict or remove access to:

• Business, advertiser or marketer dashboards
• Storefront management
• Campaign tools
• Reports and databases
• Unpublished content
• Internal communication systems
• Subscription-based services

Where appropriate, users may be given a limited period to retrieve eligible information before access is closed.

Data and Records

Aboulay may retain necessary records after termination for legal compliance, accounting, tax, dispute resolution, fraud prevention, security, contractual enforcement and regulatory obligations.

Personal data will be handled in accordance with Aboulay’s Privacy Policy and applicable data-protection requirements.

Confidentiality

Confidentiality obligations continue after the withdrawal or termination of services.

Neither party may disclose confidential business, technical, financial or personal information obtained during the collaboration, except where required by law, authorised in writing or necessary to protect legal rights.

Intellectual Property

Termination does not automatically transfer ownership of intellectual property.

Ownership and usage rights remain governed by the service agreement, licensing terms, copyright law, trademark law, payment status and written permissions.

Aboulay may require the removal of its name, logo, trademarks, content or proprietary materials from a former client’s or partner’s website, campaign or platform.

Public Statements

Following termination, neither party should make false, defamatory or misleading public statements about the other.

Aboulay reserves the right to issue a factual statement where necessary to clarify that a collaboration has ended, protect the public, protect its reputation or correct misleading claims.

Handover and Transition

Where appropriate and subject to payment, Aboulay may provide reasonable transition assistance, including:

• Transferring approved files
• Supplying final reports
• Providing account information
• Exporting eligible data
• Identifying unfinished work
• Documenting campaign status
• Transferring access to agreed third-party services

Additional transition work may be charged separately.

Appeals and Resolution

A client or partner who believes services were withdrawn unfairly may submit a written request for review.

The request should explain:

• The decision being challenged
• Relevant facts
• Supporting documents
• Proposed corrective action

Aboulay will review the request in good faith but is not required to reinstate a collaboration where legal, ethical, commercial, operational or reputational concerns remain.

Limitation of Liability

Aboulay will not be responsible for losses arising solely from a lawful suspension or termination carried out in accordance with this policy, an applicable agreement, legal requirements, security obligations, non-payment, misconduct or failure to provide required information.

Nothing in this policy excludes liability that cannot legally be excluded.

Changes to This Policy

Aboulay may update this policy to reflect changes in services, technology, business operations, legal requirements, regulatory obligations or professional standards.

The updated version will be published on the Aboulay website with a revised effective date.